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  • web
  • print
  • other media
  • clients
  • bio
  • news
  • contact

How I got to where I am.

If you’ve read much of this site, you should be getting an idea as to my approach. I start from a viewpoint of concept, brand and differentiation. As a person, I have a strong sense of curiosity, and I think this shows up in my writing. My goal is to create communications that will intrigue people and cause things to happen.

My life, condensed.


bio_pic
Born in Montreal, Quebec. My father was a university Chief Librarian and my mother worked in tourism writing. I grew up in Montreal, high school in Vancouver, and went to the University of Waterloo.

London, England.
I then traveled to London where I applied to St. Martin’s College of Art.
One year later, after completing a 1-year certificate course in Fashion Illustration, I began my creative life. London was good to me and I continued to live there, writing and art directing ads for clothing stores like Robot and Flip, and designing album covers for numerous rock bands, among them Squeeze.

New York
squeezefinsmall

Manhattan started to pull me a magnet and drew me back across the Atlantic. I pushed my way into advertising after taking countless evening concept classes at the School of Visual Arts. The field suited me: I worked for Ogilvy, Deutsch, K&BWest, McCann Erickson and other general and direct advertising agencies, doing a mix of art direction and writing.

In 2000, I transitioned to copywriting full time, moving towards the web. My unpublished detective novel was a finalist in the 2008 Debut Dagger Awards for Mystery Writing in London, England.

My two brothers, who live in Vancouver, both work in the movies.

roofdeck
I live in the East Village with my wife, Kathy. When we’re not working like insane Manhattanites, we travel. However, Kathy started planting on our deck. The habit rubbed off on me, so I founded the New York Roofdeck and Roofgardening Meetup Group.
My blog: TheWatsonatorReport@blogspot.com, is about travel, food, snowboarding, roofgardening and writing.
But enough about me.

Download a current resume >



© 2011 peter watson