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  • contact

There are ways to say things. And then there are awesome ways to say things.

Sales copy has to be intriguing and concise. Banners have to invite clicks. E-blasts and e-mail letters have to be creative enough to battle information overload. SEO? SEM? Rich media? Here’s the great thing: hire me and you won’t have to worry about any of this, ever again. Because I’ll supply clear, current, and evocative copy.

Banner ads. It’s about clickability.

sammy   click
Samsung / Scenes from the Underground.
As a brand, Samsung wants to own the digital future, worldwide. The strategy: their new phone could be a fashion accessory for the international club crowd – early-adopters who spearhead consumer electronics. A series of banners led viewers to a website full of upcoming urban events, marketing the phones via desirable information.
AGENCY: Cheil     ART DIRECTORS: Various     WRITER: Watson

conceirge   click
Concierge.com / Make a journey
The online voice of Condé Nast’s Traveler magazine, this elite website provides information that sophisticated travelers often can’t find elsewhere. Banners were written for a micro agency called Submarine, and stemmed directly from the ads we created for Concierge.com’s national magazine campaign.
AGENCY: Submarine     ART DIRECTOR: Dan Braun     WRITER: Watson

smith   click
Smith Barney / Invested in Investment Managers
Smith Barney’s ad campaign featured fund managers who had accumulated longterm success. The headlines focused on rugged individualism and character. Banners tied directly with my print campaign lines for direct ad agency, Earle Palmer Brown.
AGENCY: Earle Palmer Brown     ART DIRECTORS: Various     WRITER: Watson

ibm_plug   click
IBM / Never dull and ordinary.
My headline for a new range of desktop computers played off a true fact: the only part of a new consumer desktop computer that hadn’t been redesigned was, in fact, the plug.
AGENCY: Ogilvy One     ART DIRECTORS: Watson     WRITER: Lependorf/Watson


E-blasts and Email letters. Blasting through clutter.

united   click
United Airlines
Assignment: A prominent New York PR agency hired me to help brand United’s website. This eblast offer was created for MileagePlus® customers to attract them into their mileage points section. Simplicity was a key goal.
Results: not known yet.
AGENCY: Confidential    WRITER: Watson

nfl   click
National Football League
Assignment: New business pitch to push the NFL Affinity Credit Card and NFLshop.com. Points can be spent on unique offers, including merchandise available only online. We introduced lines and graphics with a true football feel.
Results: My work won the e-blast campaign business in 2009.
AGENCY: Elser and Aucone    ART DIRECTOR: Rolando Cobo    WRITER: Watson

hsbc   click
HSBC Bank
I’ve performed several assignments for different client groups within HSBC. For reasons of confidentiality, I can’t include live copy or actual named products, so I recreated a B2B email letter here as a sample of what I could create for you.
AGENCY: HSBC Marketing    ART DIRECTOR: Various    WRITER: Watson


Websites: The long and the short of it? I’ve written for a lot of sites.

vonage   ml   alpine
pine   ace   surgery
^ Click any site to visit.
My clients range from entrepreneurs to Fortune 500 companies. Why do they hire me? Two reasons. I have an ability to take complex information and make it simple, and I can take any person or business and identify what’s unique about them.

© 2011 peter watson